If you are seeing high bounce rates on your website, it may or may not be a good thing. Bounce rate pertains to the number of people entering a page and exiting from that very page. If your website is experiencing a high bounce rate, then you need to determine the reason for it.
In the good aspect, it is possible that the site visitors are finding exactly what they were looking for on the same page. This indicates that your business requirements are being met. Here it is a good thing that the visitors can meet their requirements without having to search further.
However, in the negative aspect, bounce rates may be symbolic of the fact that the visitors are not finding what they need and are not confident to find it on exploring the website further. Or they may consider it a tough to spot what they want, on your website.
How can you reduce the bounce rate?
When you find that your users are abandoning your web pages like guests leaving a sinking ship, you require making some changes.
Pop-ups: Although choosing well-timed pop-ups can keep the visitors hooked on your website and help them sign up for your products and services information on their mail, it can be annoying too.
Most of the visitors feel flustered with a popup that springs up just when they are getting to the information they needed. It is advisable to test the timing of the pop-up. If an instant pop up seems to contribute to the bounce rate, test for the same by delaying the appearance of the pop-up.
Bad design: Have a look at your website with an unbiased eye. Users can sense a poor design. Ideally, a website design must feel harmonious and must reinforce one’s brand in a subtle manner. The design aspect is not only related to the colours, black and white theme or appearance but the usability and user-experience factors too.
Navigation: A website with a cluttered information and presentation is no good. When visitors do not find the required information, they simply have no reason to remain on the website. Make sure you have a website complying with the web usability standards. An appropriate use of whitespace lets your website breathe and makes it easy for users to figure out links and navigate seamlessly.
You can find out more information about the reasons for high bounce rate and get tips for fixing the same by visiting Texas Web Solutions.
